The ask, as we heard itReplace the form maze with one conversation.
A single conversational entry point for sourcing. The requester describes the need in their own words; the assistant asks the follow-up questions a good buyer would ask and enriches the request as the conversation runs - category, spec, volume, dates, site. By the time the thread ends, the request is complete and ready to route.
The people who asked for this put a number on the pain themselves: by their own estimate, around 40% of buyer time goes to intake back-and-forth - requesters and buyers ping-ponging just to establish what is actually needed. The forms were supposed to prevent that. They are where it starts.
Heard from a senior procurement-solutions leader at a global consumer-goods manufacturer. Paraphrased, like everything on this map.